We’re pleased to feature Eric Schwartzman, author of “Social Marketing to the Business Customer,” for our last Wednesday Webinar for the month of February. By now, most companies that sell to consumers have bought
into the value of social media for marketing, promotions and public
relations. Some are even using these new channels for customer service.
But what about companies that sell specialized products and services to
select business buyers? It makes perfect sense to be on social media if
you’re a consumer brand, but what if you’re a niche B2B? There are still unique and beneficial ways for you to use your time with the major social networking platforms.
Click here to register (2-29-2012 at 12:30pm EST):
About Eric Schwartzman:
Eric Schwartzman (@ericschwartzman), author of “Social Marketing to the Business Customer,”
the first book devoted exclusively to the use of social media for
business-to-business purposes will discuss how niche companies you’ve
probably never heard of are increasing their productivity and growing
their market share by social marketing to business customers.
Schwartzman, who’s clients include the U.S. Dept. of State, the United
States Marine Corps, the Government of Singapore, Boeing, Johnson &
Johnson, Southern California Edison and the Environmental Defense Fund,
is an entrepreneur and online marketing consultant. He has been
conducting social media training sessions and producing the On the Record…Online podcast since 2005.
This free webinar will take place this Wednesday, February 29th at 12:30
pm. The presentation will last an hour, concluding with a Q&A
section with Eric. For more information and to register, visit the Social Marketing for Social Business page.
[via Golden Rules]