We all like to debate the merits of Google’s social media efforts. It makes for some spirited back and forth but the truth is that Google is not a social media giant today and may never be. With today’s announcement of social media integration into Google Analytics we may now have a vision into one way that Google could put a hurt on the likes of Facebook and Twitter without having to be a social media giant. You see, the world of social media is a lot of hype and promotion. … [Read more...]
October 26, 2011 By
Bridge the Gap Between Search and Sale – The Golden Hour
According to the Harvard Business Review, companies that contacted potential customers within an hour of receiving a query were nearly seven times more likely to qualify the lead as those that contacted the customer an hour later — and more than 60 times as likely as companies that waited 24 hours or longer. Despite these findings, 63 percent of companies failed to respond in that “Golden Hour”. Twenty-four percent waited more than a day, and 23 percent didn’t respond at … [Read more...]
April 20, 2011 By
eBay Gets into Geo-Location Market with Company Buy
eBay is about to branch out into the geo-location and deal market with the acquisition of a company called Where. The “Where” phone app, helps you find the best places to eat, drink and be merry based on your current location. They also run an ad publishing network that specializes in hyper-local ads. Where has been around since 2004, and is said to have 120,000 merchants and advertisers working with them and 4 million users. (Though I must admit, I’ve never heard of them, have … [Read more...]
