How to Deliver an ExperienceThis content from: Duct Tape Marketing For a lot of businesses, taking the order is where marketing ends. For smart marketers, it’s the starting point for the next order and the referral. If you stop your marketing thinking at the transaction, you’ll find it harder and harder to build real marketing momentum. How you conduct the transaction is marketing, how you deliver or present the product or service is marketing, how you continue to educate and make … [Read more...]
March 21, 2011 By
How a Single Bullet Can Get a Customer to Buy
I remember going to a workshop in 2003. The price of the workshop was $8000. Plus there was overseas travel involved. And yes, the usual accommodation and food expenses. In all it was going to cost me almost $12,000 to get to this one workshop. And I made the decision on the basis of a single bullet. No, it wasn’t the kind of bullet you see in the image of this post. What kind of bullet am I talking about? These are the fascinating bullet points that you see on effective sales pages. Or … [Read more...]
