AOL’s Project Devil was supposed to be the key to the company’s future financial success but things haven’t gone as well as they’d hoped. Everyone likes the bold, interactive ad units but not everyone is in a position to fork over the kind of cash it takes to run one. The big boys like Ford, Coca-Cola and Campbell’s are using the program, and AOL’s Tim Armstrong says that the response to the ads themselves has been good. He says folks stay on Project Devil ads … [Read more...]
