I remember going to a workshop in 2003. The price of the workshop was $8000. Plus there was overseas travel involved. And yes, the usual accommodation and food expenses. In all it was going to cost me almost $12,000 to get to this one workshop. And I made the decision on the basis of a single bullet. No, it wasn’t the kind of bullet you see in the image of this post. What kind of bullet am I talking about? These are the fascinating bullet points that you see on effective sales pages. Or … [Read more...]
