Many of us continue to hear about the necessity of having our business accessible via mobile. What does that mean exactly? Can we just duplicate what’s working on the web to mobile?A mobile experience is vastly different from a web experience. Think about how many times you visit a website on the web to only be frustrated by the usability of the site. Imagine how that experience translates to mobile. Businesses must see the two experiences as polarizing forms of interaction.With … [Read more...]
November 1, 2012 By
The Real Reason Your Guest Post Flopped
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Tommy Walker – Enjoy! Image credit: WhatTheCell You did it! You got past the discomfort and pitched a popular blog – and they’ve agreed to showcase your magnificence. You poured hours forging the most epic work of writing. Gods will weep and babies will smile. You’ve read it, re-read it, and read it some more, and truly, this is the apex of your craft. Surely this will be your ascension to the … [Read more...]
October 11, 2012 By
New Strategies for Your Mobile Playbook
As you may have already noticed, I place a lot of importance on having a mobile strategy for your business. Interacting with your customers via mobile in some form or fashion is inevitably going to be a part of your business’s future. Mobile is a critical component to the overall success of your marketing strategy.Google has released an update to the prior Mobile Playbook that includes new strategies on mobile creativity and ROI. The two main areas of focus expanded upon examples of … [Read more...]
October 3, 2012 By
Looking For A Time Saver When Implementing Tracking Tags?
Have you ever had to implement Google Analytics code or Google Remarketing code and found it to be a hassle to implement it on all of the appropriate pages of a website? Or, maybe the IT department finds it difficult to carve out time to add code to several web pages as quickly as needed?Google may have a new free product that can answer your troubles. Google Tag Manager will let you or anyone you grant access to, add and update your website tags all from one centralized and simple to use … [Read more...]
September 20, 2012 By
New Google AdWords Feature Allows Shared Budgets
If you ever hoped that AdWords would allow you to share your daily budgets across all of your campaigns within one account, that time is now. Google released a new feature that may make administering budgets across an account effortless.You can find this feature in the “Shared Library” section under Budgets. Here you can also review reporting for aggregate performance metrics for multiple campaigns with a shared budget.Although shared budgets is portrayed as a way to make your life … [Read more...]
September 12, 2012 By
How Consumers Use Multiple Screens to Get What They Need
In our “always on the go” lifestyles, consumers have evolved their digital consumption behaviors to reflect our current multi-screen worlds.As a result, it’s imperative that you understand consumers’ behaviors across the multiple platforms. In Google’s new report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior, they provide the statistic that 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. … [Read more...]
August 30, 2012 By
Facebook Ad Retargeting: A Possibility for the Near Future
A new advertising method appears to be on the horizon for Facebook.I have a feeling advertisers will get very excited about this…Facebook Exchange is their first cookie-based ad retargeting solution. Josh Constine of Techcrunch explains, “A Facebook user visits a third-party website, such as a travel site where they view prices for a hotel in Hawaii. That website drops a cookie on the user’s browser, and then hands a demand side platform (DSP) the complementary cookie. The DSP … [Read more...]
August 16, 2012 By
Facebook Tests Even More Intrusive Ads
Facebook has announced that it is starting a very small test for promoted news feed posts. These ads will allow brands to advertise to “non-fans” in their news feed. This may apply to both the desktop and mobile.The ads will be elegantly masked as typical page post ads with a small “sponsored” label in the bottom right corner. The recipient of the ad will also have the option to “like” the brand’s Facebook page directly from the ad.Mashable provides the following example of … [Read more...]
August 2, 2012 By
Google Mobile Search via Handwriting Recognition
It is known that Google offers a few different ways to search including voice command to auto-complete.The search giant is now introducing another search method – handwriting recognition. Still in the experimental stage, Google Handwrite will support 27 languages and will run on Android phones and tablets, and on iOS devices running iOS 5. Since it’s still in the testing phase, users will have to enable it within their settings to enjoy this new feature.Searching via this method will … [Read more...]
July 26, 2012 By
Intercept Bad Reviews Before Broadcasted Online
Have you ever had an experience at a business establishment where you wished you could voice your concerns to the manager but not in a confrontational kind of way?TalkToTheManager might just have the answer!While listening to The Social Hour podcast, TalkToTheManager was featured as an interesting service to check out. It is described as a way for customers to give anonymous feedback/comments to business owners/managers via text message. The business owners then have the ability to respond … [Read more...]
