Online Listening Is One Thing But Should Brands Respond?

Most people agree that literally everyone, from the individual to the multi-national corporation, should be paying attention to what is being said about them online. The use of listening tools like Trackur are a critical component of the online strategy of a business because it’s simply the prudent thing to do. If you decide not to listen to the online space you have no one to blame but yourself if and when something gets sideways concerning your reputation. A recent report from eMarketer … [Read more...]