Shopping with a mobile device is becoming almost as common as shopping online with a computer. And according to a new survey by JiWire it’s not just the number of shoppers that’s increased, the amount they’re willing to spend is also climbing fast. Take a look at this chart:At a quick glance, it’s kind of silly. I know people have concerns about mobile security but if a hacker is after your credit card it doesn’t matter if you’ve charged $10 or $1,000 … [Read more...]
November 2, 2012 By
Understanding a Customer’s Mobile Experience
Many of us continue to hear about the necessity of having our business accessible via mobile. What does that mean exactly? Can we just duplicate what’s working on the web to mobile?A mobile experience is vastly different from a web experience. Think about how many times you visit a website on the web to only be frustrated by the usability of the site. Imagine how that experience translates to mobile. Businesses must see the two experiences as polarizing forms of interaction.With … [Read more...]
September 11, 2012 By
Mobile Email Opens Up, iOS Dominates
A report prepared by Knotice (PDF)shows that more and more email is being opened on a mobile device and that trend is gaining speed. This chart actually serves as the cover of the report but it looked so nice we thought we would share it with you (click to enlarge the image). Notice that in the first half of 2012 36% of email opens were mobile according to Knotice (pronounced notice).What is even more telling on the eve of what should be the introduction of the next iPhone and the release of … [Read more...]
August 21, 2012 By
Video and Entertainment Top the Smartphone Paid Content Chart
107 million people own smartphones and it’s estimated that over 50% of the population will own one by Q2 of 2013. That’s not just a lot of phones, that’s a lot of content in the form of apps, videos, music, and ebooks. According to the new report, “A Portrait of Today’s Smartphone User,” from The Online Publishers Association, over half of all smartphone owners are using their phones to access content on a daily basis. The majority said they use it to check the weather, … [Read more...]
August 20, 2012 By
Mobile & Video Influencing Apparel Purchases
A new Google study reveals that mobile and video are the keys to success for apparel merchants. The study found that many apparel consumers are shopping on mobile devices and using online videos as tools in their purchasing decisions. In fact, 4 in 10 shoppers visit a store online or in-person as a direct result of watching a video online, while more than 1 in 5 apparel consumers are using their tablets or mobile devices for shopping on a daily basis. An increasingly number of consumers are also … [Read more...]
August 20, 2012 By
Mobile & Video Influencing Apparel Purchases
A new Google study reveals that mobile and video are the keys to success for apparel merchants. The study found that many apparel consumers are shopping on mobile devices and using online videos as tools in their purchasing decisions. In fact, 4 in 10 shoppers visit a store online or in-person as a direct result of watching a video online, while more than 1 in 5 apparel consumers are using their tablets or mobile devices for shopping on a daily basis. An increasingly number of consumers are also … [Read more...]
August 11, 2012 By
FreshDesk Launches HTML5 App for Mobile Customer Support
Social customer service platform Freshdesk is bringing its help desk solution to mobile devices. The company’s new FreshMobile HTML5 mobile app enables supports teams to manage their help desk from both iOS and Android devices.The FreshMobile app from Freshdesk allows support agents to create, save and reuse templates for replying to tickets - really useful as typing on a mobile device can be excruciatingly painful. Perhaps most unique in the FreshMobile app is the Solution Suggest … [Read more...]
