How do you ask your customers to “check-in” or use a geo-social app when they can’t walk into your building? It can be a challenge for any business or brand without a store or physical location to create location-based campaigns, but the ideas and creative examples below can get you started, including: • Marketing businesses with no brick-and-mortar location • Expanding the definition of a location • Choosing the appropriate medium • Optimizing … [Read more...]
November 3, 2012 By
Mobile Usage Impacted by Season and Time
By now, we all know that the popularity of mobile is helping to drive website traffic and conversions. However, these engagement rates are greatly impacted by the time of day and season, according to a new study. In fact, the Jumptap MobileSTAT study reveals that mobile click-through rates (CTR) build throughout the holiday season and peak on New Year’s Day, which receives 37 percent more than the average CTR. Conversely, the highest conversion rates (CR) actually appear in the summer time … [Read more...]
October 26, 2012 By
7 Noteworthy Mobile Ads Insights & Stats
Recently, Mashable released an article of insights into the world of mobile based on a couple of valuable studies. Encapsulating statistics from an annual presentation on Internet trends by Venture Capitalist Mary Meeker and a study by leading mobile ad platform Opera, some statistics have been unveiled that require your attention.Here are 7 insights & statistics I extracted from these sources:1. The effective cost per thousand impressions (CPM) for desktop web ads is about $3.50, while … [Read more...]
September 27, 2012 By
10 Eye-Opening Mobile Usage Statistics of Consumers
Throughout the typical day, how often do you have your cell phone within arm’s reach? I’m guessing if the phone isn’t in your pocket then it is sitting right next to you. Keeping your own phone usage behavior in mind, more often consumers are using multiple screens to get what they need. A consumer’s search is no longer limited to the desktop.The smartphone has become an extension of many of us above all else. As a result, when you need to find something, you are more than likely … [Read more...]
March 28, 2012 By
The Myth of Mobile Content Marketing
I’m an unapologetic fan of Matt Drudge’s website. A couple years ago, he (or someone around him) released an official Drudge Report iPhone app. “Excellent,” I whispered, deep within the halls of the Bruce Family Compound. I downloaded the thing the day it hit the App Store and opened it up. I opened it a few more times after that … then deleted it before the week was done. What happened? This was a mobile content app from a website I used almost daily. What happened … [Read more...]
March 1, 2012 By
The Majority of People Go Mobile In Bed
I have a confession to make. I often start my day by reading my email on my iPad before getting out of bed. It gives me a chance to skim for important messages, clean out the garbage before it hits my PC and read the news before my brain gets too cluttered. Those people who specialize in making your day more Zen would probably have a fit over the concept, but it’s working for me. Mobile in bed is also working for 67% of the people who responded to a new study by InMobi. As for the 19% of … [Read more...]
February 28, 2012 By
[Free Report] Smartphone Usage and Understanding Mobile Consumer Behavior
I am a firm believer that the question isn’t if your business should be in mobile but in what way.As mobile technology continues to evolve, people around the world are growingly having their mobile device become an extension of them. Now is the time to start thinking about how to get started with mobile marketing for your business.Yesterday, Jason Spero, Head of Global Mobile for Google, released a list of interesting predictions for mobile in 2012.1. More than 1 billion people will use … [Read more...]
October 13, 2011 By
Global Ad Spend Expected to Hit $500 Billion
Though the economy still has us all singing the blues here in the US, eMarketer says that global digital ad spending will continue to shine on through. The rough estimate is $500 billion spent by the end of the year thanks in part to the rise in mobile marketing. As you can see from this chart (over there –>) North America is responsible for the largest chunk of the spend and that trend is expected to continue. However, Asia, Latin America and the Middle East are all making their … [Read more...]
October 6, 2011 By
Google’s “Our Mobile Planet” Gives Mobile Data To Everyone To Use
Google can be surprising at times. We are all used to Google offering ridiculous amounts of free stuff and things. Sometimes, however, what they give away isn’t what you would expect. This week Google has offered its “Our Mobile Planet” data for users like you and me to generate our own charts like the one you see below. The idea is to be able to use this data gathered by Google earlier this year to give some credence to mobile arguments and more. There are MANY different … [Read more...]
September 12, 2011 By
Browsers, Buyers & Conversion Rates
Although e-commerce sales have risen over the past five years, conversion rates have continued to drop, this is partially due to a rise of the new type of e-commerce shopper, the “browser.” According to the Interactive Media in Retail Group (IMRG), conversion rates in the UK have dropped by 55 percent over the past five years. In 2006, the average online conversion rate for IMRG Capgemini e-commerce retailers was at 8.4 percent, which has since declined to 3.8 percent. However, … [Read more...]
