Cup of Joe: Are You A Programmer? Or A Program?

Have you noticed that things seem to be getting easier? With open source programs like WordPress you can easily start your own web site with a multitude of different features for hardly any money. With services like PayPal and Freshbooks you can invoice your clients through email. With social media we are finding new ways to engage with users. Even Google is making IT easier with Google Docs and Gmail. As marketers and entrepreneurs this is all supposed to make us better, right? If you are … [Read more...]

How to Win Readers and Make Them Stick

This guest post is by Gabrielle Conde of Mission Engage. “Create a memorable experience.” That’s great advice for businesses and large retail chains, but you’re wondering how it applies to your blog. You probably started blogging because you know something about an industry like technology or writing. You want to share your information with the world and they certainly need it. In today’s blogosphere, there are hundreds of blogs for readers to visit and read about those subjects. … [Read more...]

How to Take on a Giant

How to Take on a GiantThis content from: Duct Tape Marketing Marketing podcast with Stephen Denny (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Some years ago I wrote a post called the Natural Advantages of Small Business. The topic is one that I’ve also delivered as a presentation for Chambers of Commerce and the like. In this week’s episode of the Duct Tape Marketing I visit … [Read more...]